#include<cstdio>
#include<cstring>
#include<cstdlib>
#include<algorithm>
#include<functional>
#include<iostream>
#include<cmath>
#include<cctype>
#include<ctime>
using namespace std;
#define For(i,n) for(int i=1;i<=n;i++)
#define Fork(i,k,n) for(int i=k;i<=n;i++)
#define Rep(i,n) for(int i=0;i<n;i++)
#define ForD(i,n) for(int i=n;i;i--)
#define RepD(i,n) for(int i=n;i>=0;i--)
#define Forp(x) for(int p=pre[x];p;p=next[p])
#define Forpiter(x) for(int &p=iter[x];p;p=next[p])
#define Lson (x<<1)
#define Rson ((x<<1)+1)
#define MEM(a) memset(a,0,sizeof(a));
#define MEMI(a) memset(a,127,sizeof(a));
#define MEMi(a) memset(a,128,sizeof(a));
#define INF (2139062143)
#define F (100000007)
#define MAXN (200000+10)
typedef long long ll;
ll mul(ll a,ll b){return (a*b)%F;}
ll add(ll a,ll b){return (a+b)%F;}
ll sub(ll a,ll b){return (a-b+(a-b)/F*F+F)%F;}
void upd(ll &a,ll b){a=(a%F+b%F)%F;}
int n,m,a[MAXN];
int main()
{
// freopen("A.in","r",stdin);
// freopen(".out","w",stdout);
scanf("%d%d",&n,&m);
int s=n+m;
a[0]=2,a[s+1]=2;
For(i,s)
{
if (a[i-1]==1) a[i]=0,n--;
else if (i>1 && a[i-1]==0 && a[i-2]==0 ) a[i]=0,n--;
else if (m>(s-i+1)/2+(s-i+1)%2)
{
cout<<"NO"<<endl;
return 0;
}
else if (m>(s-i)/2+(s-i)%2)
{
a[i]=1,m--;
}
else if (a[i-1]==0 && m )
{
a[i]=1,m--;
}
else
{
if (n) a[i]=0,n--;
else a[i]=1,m--;
}
if (n<0||m<0)
{
cout<<"NO"<<endl;
return 0;
}
}
For(i,s)
printf("%d",a[i]);
cout<<endl;
return 0;
}