1、Because the Internet（ 71 ） computers all over the world, any business that engages in electronic commerce instantly becomes an international business. One of the key issues that any company faces when it conducts international commerce is trust.It is important for all businesses to establish（ 72 ）relationships with their customers. Companies with established reputations in the physical world often create trust by ensuring that customers know who they are. These businesses can rely on their（ 73 ）brand names to create trust on the Web. New companies that want to establish online businesses face a more difficult （ 74 ）——because a kind of anonymity(匿名) exists for companies trying to establish a Web presence.Because Web site visitors will not become customers unless they trust the company behind the site, a plan for establishing（ 75 ） is essential. Customers' inherent lack of trust in“strangers" on the Web is logical and to be expected; sellers on the Web cannot assume that visitors will know that the site is operated by a trustworthy business.
A、own
B、registered
C、established
D、online
答案:C
答题解析:表示“已建立的”的意思。
附（参考翻译）：
由于因特网连接着世界各地的计算机，任何从事电子商务的企业都将立即成为一家国际企业。任何公司在开展国际商务时都面临的一个关键问题是信任。
对所有企业来说，与客户建立起信任关系是很重要的。在物理世界中拥有良好声誉的公司通常会通过确保客户知道他们是谁来建立信任。这些企业可以依靠已建立的品牌名称在网络上建立信任。希望建立在线业务的新公司面临更大的挑战，原因是试图建立网络展示的公司存在一种匿名的问题。
网站访问者不会成为客户，除非他们相信网站背后的公司，因此建立可信度的计划至关重要。客户对网络上“陌生人”对固有缺失信任是合乎逻辑的，也是可以预料的。网站上的卖家不能假设访问者会知道该网站是由值得信赖的企业所运营的。
2、Because the Internet（ 71 ） computers all over the world, any business that engages in electronic commerce instantly becomes an international business. One of the key issues that any company faces when it conducts international commerce is trust.It is important for all businesses to establish（ 72 ）relationships with their customers. Companies with established reputations in the physical world often create trust by ensuring that customers know who they are. These businesses can rely on their（ 73 ）brand names to create trust on the Web. New companies that want to establish online businesses face a more difficult （ 74 ）——because a kind of anonymity(匿名) exists for companies trying to establish a Web presence.Because Web site visitors will not become customers unless they trust the company behind the site, a plan for establishing（ 75 ） is essential. Customers' inherent lack of trust in“strangers" on the Web is logical and to be expected; sellers on the Web cannot assume that visitors will know that the site is operated by a trustworthy business.
A、debate
B、problem
C、way
D、challenge
答案:D
答题解析:表示“挑战”的意思。
附（参考翻译）：
由于因特网连接着世界各地的计算机，任何从事电子商务的企业都将立即成为一家国际企业。任何公司在开展国际商务时都面临的一个关键问题是信任。
对所有企业来说，与客户建立起信任关系是很重要的。在物理世界中拥有良好声誉的公司通常会通过确保客户知道他们是谁来建立信任。这些企业可以依靠已建立的品牌名称在网络上建立信任。希望建立在线业务的新公司面临更大的挑战，原因是试图建立网络展示的公司存在一种匿名的问题。
网站访问者不会成为客户，除非他们相信网站背后的公司，因此建立可信度的计划至关重要。客户对网络上“陌生人”对固有缺失信任是合乎逻辑的，也是可以预料的。网站上的卖家不能假设访问者会知道该网站是由值得信赖的企业所运营的。
3、Because the Internet（ 71 ） computers all over the world, any business that engages in electronic commerce instantly becomes an international business. One of the key issues that any company faces when it conducts international commerce is trust.It is important for all businesses to establish（ 72 ）relationships with their customers. Companies with established reputations in the physical world often create trust by ensuring that customers know who they are. These businesses can rely on their（ 73 ）brand names to create trust on the Web. New companies that want to establish online businesses face a more difficult （ 74 ）——because a kind of anonymity(匿名) exists for companies trying to establish a Web presence.Because Web site visitors will not become customers unless they trust the company behind the site, a plan for establishing（ 75 ） is essential. Customers' inherent lack of trust in“strangers" on the Web is logical and to be expected; sellers on the Web cannot assume that visitors will know that the site is operated by a trustworthy business.
A、credibility
B、infrastructure
C、quality
D、capability
答案:A
答题解析:表示“可靠性，可信性”的意思。
附（参考翻译）：
由于因特网连接着世界各地的计算机，任何从事电子商务的企业都将立即成为一家国际企业。任何公司在开展国际商务时都面临的一个关键问题是信任。
对所有企业来说，与客户建立起信任关系是很重要的。在物理世界中拥有良好声誉的公司通常会通过确保客户知道他们是谁来建立信任。这些企业可以依靠已建立的品牌名称在网络上建立信任。希望建立在线业务的新公司面临更大的挑战，原因是试图建立网络展示的公司存在一种匿名的问题。
网站访问者不会成为客户，除非他们相信网站背后的公司，因此建立可信度的计划至关重要。客户对网络上“陌生人”对固有缺失信任是合乎逻辑的，也是可以预料的。网站上的卖家不能假设访问者会知道该网站是由值得信赖的企业所运营的。
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