互联网流量监测机构comScore日前在题为《2010年数字趋势》（2010 digital trends）的报告中指出，Facebook、Twitter等创新性的短信平台，以及移动通讯继续在统治着网络用户的时间，电子邮件的使用用户数量正在不断的减少。
The 2010 U.S. Digital Year in Review
2010 represented yet another exciting year in the evolution of the U.S. digital media industry. It was a
year that saw renewed optimism, continued innovation, and the increasing fragmentation of the media
landscape.
As digital marketers strategize for success in the year ahead, we must begin by reflecting on the events
of the past year if we are to make sense of the future. The many questions that will be addressed in this
report include:
· Which consumer trends dominated the digital media landscape in 2010?
· How are people spending their digital media consumption time?
· Which new and emerging technologies and services are capturing the attention of the
marketplace?
· What is the state of the digital advertising market?
· How is the rapid increase in mobile media usage changing consumer behavior?
The comScore 2010 U.S. Digital Year in Review offers an overview of the prevailing trends in digital
media usage during the year and considers their implications for the year ahead. This report will examine
the trends in U.S. Internet usage, search activity, e-commerce, online video consumption, online
advertising, and mobile, as we offer a prognosis for which digital strategies will be most critical for
success in 2011.
Table of Contents: 2010 U.S. Digital Year in Review
U.S. E-Commerce 2010 4
Includes: Online Retail Trends, Top Spending Days, Group Buying Trends, Top Growing Retail Categories
U.S. Top Web Properties and Category Trends 2010 .. 7
Includes: Top Properties and Categories by Time Spent, Trends in Email Usage
U.S. Social Networking Trends 2010 10
Includes: Top Social Network Trends, Facebook Stats, Demographic Analysis
U.S. Core Search Market 2010 . 13
Includes: Core Search Trend, “Powered By” Reporting, Top Search Terms
U.S. Online Advertising 2010 . 16
Includes: Display Ad Trend, Top Display Advertisers & Publishers, Ad Effectiveness Trends
U.S. Online Video Market 2010 21
Includes: Viewer Behaviors, Hulu & Broadcast Network Growth, Video Ad Networks, Ads vs. Content Viewing
U.S. Mobile Market 2010 .. 25
Includes: Smartphone & 3G Trends, Market Share by OS, Network & OEM, Top Mobile Activities
Looking Ahead to 2011 . 29
