var url = 'http://mp.test/admin/MpStatistics/firmList.html?sldf=2323&page=2323';
console.log(changeURLArg(url,'page','laji'))




function changeURLArg(url,arg,arg_val){
var pattern=arg+'=([^&]*)';
var replaceText=arg+'='+arg_val;
if(url.match(pattern)){
var tmp='/('+ arg+'=)([^&]*)/gi';
tmp=url.replace(eval(tmp),replaceText);
return tmp;
}else{
if(url.match('[\?]')){
return url+'&'+replaceText;
}else{
return url+'?'+replaceText;
}
}
}