央视自12日下午开始，开始直播“抗震救灾众志成城”这个节目，此后的时间几次看到主持人声音哽咽眼含泪水进行报道，许多现场的声音和影像，温总理的讲话，艰难的推进，灾区人民的危急处境，现场争分夺秒十万火急的救援，全国人民的关注与捐助，带给我们沉重而揪心的牵挂，真诚的感动，也带来了希望。 虽然央视的官派作风仿佛还不是很远，中央台的狭隘气度与某时某刻的惺惺作态也并未一笑泯然，但此次
A fault comes forth from the nature of industry ladderSK-II's failure We have been explained how SK-II as an example to show how it succeeded in establishing brand personality. Whether the personifica
In addition to FANCL strategy mistakes, we used to look at a brand SHISHEDO aim at two markets. How about the effectiveness? Keys to Shiseido resonance effect：One brand is only able to addres
FANCL stressed function 20 years to little effect In the 1990s, Cosmetics producer compete intensely, so that businessmen added chemicals in many cosmetics to increase the effectiveness. Customer di
DHC is also a rising rapidly recent years, the Company has personified brands are superior. DHC, Spokesmen for the appointment of men Spokesmen for the appointment of women, this is
What kind of a matching can be benefit to establish the brand personality? If a brand makes a parade of youthful vitality, appoint a youth as the spokesmen, but its shop design is boring and
How to successfully build the third ladder above survival: brand resonance. Brand Resonance has similar effect with acoustic resonance in the same frequency of the resonance. Resonance also
The second step–Function When consumers buy different products in the market, they always have their expectations of the effectiveness which have tagged or promoted. A survey revealed that most of la
Brand Resonance shapes the character of brand by spokesmen and matching, so that customer have more choices to affirm its self-p_w_picpath. The needs of customer’s psychology and physiology determined
Did you still publicize the efficacy of skin whitening or care? Did you have think about why the cosmetic corporation need a spokesmen? Why some exercises of spokesmen got success and some of th
左思右想，2006年的最后一天，一个人的舌上春秋。几个片断，雪泥鸿爪。走进网络媒体对我是一种幸运，回首2006。
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