使用web2.0工作的六个要素
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本月初, 麦肯锡公司发布了一个报道叫做“ 使用web2.0工作的六个要素NewsGator很幸运的与许多领先的公司和思想家对企业社会计算和Web 2.0功能的企业一起合作,我们认为我们能够很好的了解这个领域,我们也完全认同麦肯锡公司积极评价Web 2.0工具对企业的重要性。
一方面,我们同意麦肯锡的评估,认为“ Web 2.0,最新的一波企业技术正在酝酿,它可能会产生更深远的影响比在上世纪90年代被采用的技术体系-如企业资源规划( ERP ) ,客户关系管理( CRM ) ,供应链管理。 “ 注:见点击图片在上面。 )这些都正确地表明,采用最新的Web 2.0技术的企业“有一个强有力的自下而上的因素,广泛参与其基础的工作者。
我们相信,他们也会正确的认识到, “早期的技术往往需要昂贵和漫长的技术实施,以及不断调整的正式业务流程。 ”【inherently disruptive早期的技术们本身具有不可维护性,同时也往往面临的挑战性的组织和文化。新的web2.0工具是不同的。他们没有那么技术复杂[我自己补充,或昂贵]的实现。相反,它们是一个相对轻巧的建立在现有的基础设施上的技术体系“
通过他们的全球主管的投票, 麦肯锡认为,尽管开支Web 2.0工具的企业只有相对较小的10亿美元, ”尽管目前经济衰退,他们预计的投资水平,【over the coming 5 years】今后5年应增加15 %以上,肯定不是一个微不足道的数字。
在这份报告中, 麦肯锡确定6个关键因素,他们认为是努力实施Web 2.0工具的企业成功的关键,它们是:
1.从高层转变为一种自下而上的文化需要
2.最好使用来自用户,但他们需要规模化的帮助
3.在工作流程中最需要使用的什么?。(他们正确地说, “当参与性的技术纳入用户的日常工作流程时,就会有最高的成功机会”我们在NewsGator绝对看到了这一趋势。 )
4.唤起参与者的主动性和需要,而不只是他们的钱包。 (一个更加有效的办法,他们说实际上是让与会者承认“发挥到Web的精神和愿望。 ” )
5.正确的解决方案来自于正确的参与者。
6.平衡自上而下和自我管理的风险。 (谨慎的管理人员说,【should work with the entire complement of "legal, HR, and IT security functions to establish reasonable policies】应与整个人力资源和IT安全的职能,建立合理的政策与规则。 ”
“接受的Web 2.0技术的业务发展。鼓励参与要求的新办法,打破将其部署在过去的使用方法。 ”我们在这里NewsGator完全同意!
以下为原文:

McKinsey: "Six Ways to Make Web 2.0 Work"

Earlier this month, McKinsey & Company released a story called "Six Ways to Make Web 2.0 Work." Since NewsGator has been fortunate to work with many leading-edge companies and thinkers on enterprise social computing and Web 2.0 features for the enterprise, we believe we have a great understanding of this space, and we also totally agree with McKinsey & Company's positive assessment of the importance of Web 2.0 tools for the enterprise.
For one, we concur with McKinsey's assessment that "Web 2.0, the latest wave in corporate technology adoptions, could have a more far-reaching organizational impact than technologies adopted in the 1990s -- such as enterprise resource planning (ERP), customer relationship management (CRM), and supply chain management." (Note: see clickable image at above.) They rightly suggest that the latest Web 2.0 tools for enterprise "have a strong bottom-up element and engage a broad base of workers."
We believe that they're also correct to opine that "earlier technologies often required expensive and lengthy technical implementations, as well as the realignment of formal business processes." And their suggestion that -- "the new tools are different. While they are inherently disruptive and often challenge an organization and its culture, they are not technically complex [and I might add, or expensive] to implement. Rather, they are a relatively lightweight overlay to the existing infrastructure" -- is spot on.
Through their polling of global executives, McKinsey believes that though the spending on Web 2.0 tools for enterprise "is a relatively modest $1 billion," they predict that the level of investment, despite the current recession, should grow by more than 15% annually over the coming 5 years -- a certainly non-insignificant amount.
In this report, McKinsey identifies six key factors that they believe are critical to the success of efforts to implement Web 2.0 tools in the enterprise. They are:
1.The transformation to a bottom-up culture needs help from the top
2.The best uses come from users, but they require help to scale
3.What's in the work flow is what gets used. (They rightly say that "participatory technologies have the highest chance of success when incorporated into a user's daily workflow." We at NewsGator have definitely seen this trend.)
4.Appeal to the participants' egos and needs, not just their wallets. (A more effective approach, they say, actually "plays to the Web's ethos and the participants desire for recognition.")
5.The right solution comes from the right participants.
6.Balance the top-down and self-management of risk. (Prudent managers, they say, should work with the entire complement of "legal, HR, and IT security functions to establish reasonable policies.")
McKinsey closes by saying that the "acceptance of Web 2.0 technologies in business is growing. Encouraging participation calls for new approaches that break with the methods used to deploy IT in the past." We here at NewsGator could not agree more!